“We get about 100 calls a month from our marketing,” the cleaning company owner bragged in a recent meeting. A true marketing wiz, we would believe. “So, you must be growing like mad,” I said. “Yes we’re bringing in new customers all the time.” This sounded fantastic, but a little probing showed his volume was only a little more than last year’s. How is that possible, you ask? This owner’s back door was wide open with an exit stream nearly as large as the entry stream!
Without good delivery, customers leave almost as fast as they arrive. Today, there is a tremendous emphasis on marketing and of course the marketing consultants are, well, marketing it. But without a quality delivery, the marketing has little value. Too many people think cleaning is a brainless, drudge job anyone can do. But that truly is an error. Cleaning is both a skilled craft and a science. A fact made more important by the increasingly exotic materials used in-homes and the health concerns brought about by superbugs (think MRSA).
Learn the SCIENCE of Cleaning and Set Your Cleaning Business apart with IICRC Certification
IICRC certification and the Training for that certification has been a game-changer for many industries, and is already changing this one. The House Cleaning Technicians (HCT) class teaches the fundamentals of quality cleaning delivery and the proper cleaning of surfaces to avoid damage.
Both beginning cleaners and experienced owners and trainers for large companies and even nationwide franchise representatives have raved about this course. It’s time for you to take your company to the next level. CLOSE that back door.
Upcoming class scheduled (to date) for 2013 include
• Seattle OR – Aug. 19 and 20
• Raleigh NC – Sept. 12 and 13
• Las Vegas NV Nov 16 and 17 (just in front of dates for the ARCSI Annual Convention, overlapping with ISSA – the largest sanitation supply show in the USA, so remember to book ahead for your flight and hotel room)
• Register for any of these HCT offerings by going to ARCSI.Org or ISEToday.com